Manager, Public Relations
Insurance Council of Texas
1. Every state has
bad weather. It's easy to join hands with the Institute
for Business and Home Safety (IBHS), the Federal Alliance
for Safe Homes (FLASH) and your local state insurance
department to use their expertise to promote safety
programs. All three groups were involved to some degree
in our commemorating the five-year anniversary of the
tornado that struck downtown Fort Worth and the 10-year
anniversary of the costliest hailstorm on record that
struck the Dallas/Fort Worth area. The same groups provided
video and expert resources when the Insurance Council
of Texas (ICT) approached television stations in Corpus
Christi and Harlingen to produce a weeklong series of
reports on hurricane preparation. Stations in both cities
aired everything we offered.
2. Our video entitled, Auto Insurance
101, is aimed at educating teen drivers about auto insurance
in Texas. The video can easily be converted for use
by other states. ICT would be glad to e-mail the script,
suggested video, producer notes and any other information
needed to produce your own 18-minute video for teenagers
in your state. In Texas, we worked hand in hand with
the Texas Education Agency so they would approve the
video and put it to use in the state's 1,000 high schools.
The video has also been offered to all of our members
and been requested by more than 100 independent insurance
agents, driver's education and defensive driving programs.
The Georgia Insurance Information Service has taken
us up on the offer and is in the process of producing
3. ICT was approached by the Austin
Police Department on a program that would alert motorists
to Lock their cars, Take their keys and Hide their possessions.
It wasn't until ICT offered to fund the first 100 signs
that area businesses saw the value of the message that
had been posted and asked for more. The police department
wound up installing 1,000 signs in shopping malls, parking
lots and apartment complexes all over Austin. I've included
one of the signs for your viewing pleasure.